"New Start or a New Life?"

Everyone loves a before and after story of revival, newfound passion for life, and revitalization. But how do we prevent the before from ever happening? We know dog's as man's best friend, but would you ever abuse, neglect, and destroy your best friend? The above ad, demonstrates the ability of the quality of life to change when a dog changes hands. The campaign promotes the power of adoption, the ability of a person to take a demolished life, one that has been starved of both food and joy, one that lives to love unconditionally and receives nothing but hate, and transform this life with a brand new outlook. There is beauty in power of unconditionally loving a life, but there is even more grace in the ability to see beyond matted fur and hopeless eyes to envision the new will to live that comes with a second chance at life.